CLOSE MORE DEALS IN LESS TIME

B2B CRM refers to Business to Business Customer relationship management that involves strategies, technologies, and processes that help these companies to manage their relations with existing and potential consumers. 

All the important aspects are organized into a single dashboard. This dashboard contains data of all the customer, Sales, and marketing information. Customer relationship management software has the feature of automation. Marketing automation refers to automating a few actions that decrease your work and increase your efficiency and business. B2B uses email, social media, ad campaigns and other website-related marketing strategies. B2B marketing automation is more mass-based that focuses on nurturing leads through the sales funnel. B2B marketing automation is more about education and value-sharing for a large group. 

Why do we need it?

Traditional customer management software results in 

• Messy data organization
• Poor business relationships
• Complex sales process
• Poor Follow up
• Eats up a lot of your time and energy
• No idea about Money spent on marketing
• Lack of Internal sales activities
• Lack of visibility of sales forecast

Key Points

• Better business relationships and Increased sales
• Complete information about Internal sales activities
• Improved sales funnel and transparency in sales forecasting
• Increased Marketing team performance
• Better Data organization leading to Data-Driven decisions
• Insights on your sales performance
• Better Vendor relationships
• Information of existing and potential customers
• Interconnects various departments 
• Improved workflow
• Set realistic sales goals

In a B2B CRM, you have proper data from which you can analyze the sales. You can know about the growth of the company, the result of money spent on marketing, the sales of the company. You can set goals based on this hard data and track, increase your sales.